- How many native Spanish-speakers are there in the world? The general consensus from a variety of well-respected sources suggests that there are more than 400 million native Spanish-speakers.
- How many live in the United States? According to the U.S. Census (July, 2015), 56.6 million Hispanics represent 17.6 percent of the U.S. population.
- What percentage of consumers prefer content in the first language? According to a Common Sense Advisory survey (2014) of 3,000 shoppers, 75% of consumers prefer content in their native language.
The numbers of Spanish speakers worldwide and in the U.S. is growing, and there's little doubt that marketing products and services in a potential consumer's native language will increase sales. What are you waiting for?