1. How many native Spanish-speakers are there in the world? The general consensus from a variety of well-respected sources suggests that there are more than 400 million native Spanish-speakers.
  2. How many live in the United States? According to the U.S. Census (July, 2015), 56.6 million Hispanics represent 17.6 percent of the U.S. population.
  3. What percentage of consumers prefer content in the first language? According to a Common Sense Advisory survey (2014) of 3,000 shoppers, 75% of consumers prefer content in their native language.

The numbers of Spanish speakers worldwide and in the U.S. is growing, and there's little doubt that marketing products and services in a potential consumer's native language will increase sales.  What are you waiting for?

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